Min 5 лет назад
Родитель
Сommit
560252c351
2 измененных файлов с 1 добавлено и 1 удалено
  1. 1 1
      src/business_case.tex
  2. BIN
      src/main.pdf

+ 1 - 1
src/business_case.tex

@@ -161,7 +161,7 @@ Packages are designed for and promoted to coffee chains. They are designed to be
 \end{center}
 \end{center}
 
 
 \subsubsection{Profit Margin}
 \subsubsection{Profit Margin}
-As initially the packages sold will serve as promotion material covering significant marketing costs, the profit margin can be lower. With no direct competitors in the market, the first-stage profit margin is set to 20%.
+As initially the packages sold will serve as promotion material covering significant marketing costs, the profit margin can be lower. With no direct competitors in the market, the first-stage profit margin is set to 25\%.
 
 
 \subsubsection{Subscription}
 \subsubsection{Subscription}
 On gaining clients the contracts can be renewed to include monthly subscription fees for the use of the application. Although there is a risk of contract discontinuation the results from the product will have hopefully proven the value that they add and so that risk can be classified as low.
 On gaining clients the contracts can be renewed to include monthly subscription fees for the use of the application. Although there is a risk of contract discontinuation the results from the product will have hopefully proven the value that they add and so that risk can be classified as low.