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      src/business_case.tex
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      src/main.pdf

+ 1 - 1
src/business_case.tex

@@ -161,7 +161,7 @@ Packages are designed for and promoted to coffee chains. They are designed to be
 \end{center}
 
 \subsubsection{Profit Margin}
-As initially the packages sold will serve as promotion material covering significant marketing costs, the profit margin can be lower. With no direct competitors in the market, the first-stage profit margin is set to 20%.
+As initially the packages sold will serve as promotion material covering significant marketing costs, the profit margin can be lower. With no direct competitors in the market, the first-stage profit margin is set to 25\%.
 
 \subsubsection{Subscription}
 On gaining clients the contracts can be renewed to include monthly subscription fees for the use of the application. Although there is a risk of contract discontinuation the results from the product will have hopefully proven the value that they add and so that risk can be classified as low.