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The purpose of the business case is to outline the Market Assessment and the Financial Summary of the project.
* What is the business concept?
* What are the financial requirements of product?
* Which are the key financial points such as return on investment?
* Can you explain the market assessment with data demographics and target markets?
* Which are the competitors and analyses competition?
* Which are the barriers to entry?
* Which are the data costs and revenues
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\section{Business Case}