small changes

src/business_case.tex

@@ -1,13 +1,13 @@
 % !TeX root = main.tex
 \iffalse
-The purpose of the business case is to outline the Market Assessment and the Financial Summary of the project.
-* What is the business concept?
-* What are the financial requirements of product?
-* Which are the key financial points such as return on investment?
-* Can you explain the market assessment with data demographics and target markets?
-* Which are the competitors and analyses competition?
-* Which are the barriers to entry?
-* Which are the data costs and revenues
+The purpose of the business case is to outline the Market Assessment and the Financial Summary of the project.
+* What is the business concept?
+* What are the financial requirements of product?
+* Which are the key financial points such as return on investment?
+* Can you explain the market assessment with data demographics and target markets?
+* Which are the competitors and analyses competition?
+* Which are the barriers to entry?
+* Which are the data costs and revenues
 \fi
 
 \section{Business Case}
@@ -37,33 +37,33 @@ By examining the value chain for IoT systems we determined at what steps the Cof
 There is no competitor in the market that focuses exclusively in improving the ambiance of cafes, however there are a wide range of IoT retail or home devices that measure similar features to Coffee Time but that are however, marketed to different customers.
 
 \subsubsection*{Nest Learning Thermostat}
-\begin{wrapfigure}{r}{0.3\textwidth}
+\begin{wrapfigure}{r}{0.3\textwidth}
 	\vspace{-30pt}
-	\begin{center}
+	\begin{center}
 		\includegraphics[width=0.3\textwidth]{graphics/business_c1.png}
-	\end{center}
+	\end{center}
 	\vspace{-30pt}
 \end{wrapfigure}
 
 Nest Learning Thermostat is a Google home IoT device that measures the temperature in the house, memorizes patterns and automatically lowers the temperature when the house is not being used in order to minimize energy costs \autocite{nest_learning}.
 
 \subsubsection*{Footbot Air Quality Monitor}
-\begin{wrapfigure}{r}{0.3\textwidth}
+\begin{wrapfigure}{r}{0.3\textwidth}
 	\vspace{-30pt}
 	\begin{center}
 		\includegraphics[width=0.3\textwidth]{graphics/business_c2.png}
-	\end{center}
+	\end{center}
 	\vspace{-30pt}
 \end{wrapfigure}
 
 Footbot is a smart building IoT device used in workplaces and homes to ensure quality indoor air. The product measures chemical pollutants, particular matter, humidity and temperature and uses artificial intelligence to optimize HVAC systems in order to save energy and improve comfort \autocite{Foobot}. 
 
 \subsubsection*{Real-time people counting system SensMax WebKit TS}
-\begin{wrapfigure}{r}{0.3\textwidth}
+\begin{wrapfigure}{r}{0.3\textwidth}
 	\vspace{-30pt}
-	\begin{center}
+	\begin{center}
 		\includegraphics[width=0.3\textwidth]{graphics/business_c3.png}
-	\end{center}
+	\end{center}
 	\vspace{-60pt}
 \end{wrapfigure}
 
@@ -160,7 +160,7 @@ Return on Investment:
 \subsubsection{Seed Capital}
 As a first step, a founding capital to develop the idea is required. This high-risk funding is aimed at conducting market research, product research, development and a business plan until an initial revenue is generated. The amount should cover the Research and Development costs. The source of seed capital is provided by savings of the founding group, or angel investors in the form of a loan.
 
-\subsubsection{Seed Capital}
+\subsubsection{Series A,B,C Funding}
 Once the company has gained a sales record, additional funding, called Series A financing can be sought through the following channels, in exchange of partial ownership \autocite{Funding}. Coffee time’s strategy should at this point, focus on longer terms goals.
 \begin{description}
 	\item[$\bullet$] Bank Loan